Practical thinking for commercial growth.
My experience and perspective on sales, marketing, relationships and growth. Practical ideas for owners who want to turn their commercial activity into business.
Why Your LinkedIn Connections Aren’t Turning into Business
A bigger network needs relevant targeting, useful conversations and follow-through. Here is how to assess what happens after a connection is accepted.
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Why Sales Blames Marketing—and How to Fix the Disconnect
When the teams disagree about lead quality, start with the definitions, handover and feedback process rather than asking them to communicate more.
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Why Your Marketing Is Getting Attention but Not Enquiries
Reach and engagement need a route into the business. Check audience fit, proposition, proof and the next step before increasing your marketing spend.
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Why Your Business Is Busy but Not Growing
A full working week can hide a weak growth process. Look at your customer mix, follow-up, offer and capacity before adding more activity.
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What Does a Fractional Commercial Director Actually Do?
What the role involves, how it differs from consultancy and when an owner-led business needs someone to connect sales, marketing and commercial decisions.
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What one podcast taught me about business relationships
One conversation with Adrian Bryan created enquiries, business and a lasting relationship. The experience reinforced why relationships and follow-through sit at the centre of my approach to growth.
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A personal best is a reminder to get the right support
A 185kg deadlift reminded me why expertise and accountability matter. In training and in business, experienced support helps you focus the work required to grow.
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Before buying a “10x appointments” promise, ask better questions
An appointment target needs a commercial test. Who will you meet, why are they relevant and how will the opportunity move towards a sale? Ask those questions before buying the promise.
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Why I built Gain Momentum
I built Gain Momentum to put my sales, marketing and growth experience into your working day. It connects relationships, outreach, opportunities and accountability around the commercial plan.
Read the article →What commercial direction adds to a busy business
Sales and marketing need a commercial direction. I bring over 25 years of experience to help owners set the priorities, connect the activity and keep the focus on growth.
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The value of networking starts after the event
A business event opens the conversation. Relevant follow-up turns it into a relationship, an introduction or a sales opportunity. That is where the commercial work continues.
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Before buying more leads, check your follow-up
An enquiry needs a route to revenue. Before investing in more leads, check how your sales process handles the interest you already have.
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The opportunities already sitting in your network
Your existing network is a commercial asset. Put the relationships to work through relevant conversations, useful introductions and follow-up with a clear purpose.
Read the article →Why sales and marketing have to stick together
Sales and marketing should work towards the same commercial result. After over 25 years across both, I focus on connecting the offer, the conversation and the follow-up that turns interest into business.
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