Put 25 years of growth expertise to work.
I work as your fractional Commercial Director, bringing over 25 years of experience to your sales, marketing and growth priorities. We sharpen the offer, work the relationships and build a clear route from opportunity to revenue.
Find the support for your business
Explore commercial support for law firms, accountants, and trades and construction businesses, or find your starting point.
Choose the support your business needs.
Explore six ways to work with me, from a focused commercial project to ongoing leadership and business development.
Fractional Commercial Director
Senior commercial leadership, without a full-time director appointment. I work with UK business owners to connect sales, marketing, people and pipeline around a clear growth plan.
Explore the service →Business Growth Consultancy
A practical growth plan for the business you have and the business you want to build. I help UK SME owners identify the right opportunities and turn them into focused commercial action.
Explore the service →Sales & Marketing Consultancy
Make your sales and marketing work towards the same commercial outcome. I help UK businesses sharpen their message, choose relevant activity and connect interest with a useful sales conversation.
Explore the service →Sales & Marketing Alignment
Give sales and marketing a shared definition of progress. I help UK business owners connect their teams, message and follow-up so opportunities move forward with clear ownership.
Explore the service →LinkedIn Lead Generation
Build relevant business conversations on LinkedIn. I help UK professional firms, consultants and service businesses connect targeting, useful content and considered outreach with a visible sales pipeline.
Explore the service →Business Development Support
Put structure around winning your next customer. I help owner-led businesses across the UK develop prospects, referral relationships and follow-up without leaving every opportunity in the owner’s head.
Explore the service →When commercial support makes sense
You may have a strong service but an unclear proposition. Marketing might generate attention without enough qualified conversations. Your network may be growing while follow-up and pipeline visibility remain inconsistent.
We start by finding where the commercial process is losing momentum. Then we set the priorities around the customers you want to win and the revenue you want to build.
What I bring to the business
I bring commercial leadership across positioning, sales and marketing alignment, prospecting, relationships and follow-up. I work with owners and teams to clarify who they want to win, why those customers should choose them and how opportunities will move forward.
I have owned and operated businesses, led teams and carried the responsibility for making the numbers work. I bring that experience into your decisions about time, people, sales and marketing investment.
How we work together
We begin with the business: its offer, customers, current activity and commercial priorities. From there, we agree a focused plan, the actions required and who owns each next step.
The work may involve sharpening the proposition, improving outreach, connecting marketing with sales, developing introducer relationships or bringing more structure to the pipeline. Regular review helps us see what is working and where the plan needs to change.
Support that connects with your team
I can work directly with your team, bring in Momentum for sales and marketing delivery, or use Gain Momentum to connect contacts, activity and accountability. The support should fit the challenge and the way the business operates.
Tell me the commercial outcome you want and where the business stands today. We’ll identify the priorities, the expertise you need and the work required to move forward.