Sales & Marketing Consultancy for UK businesses.
Make your sales and marketing work towards the same commercial outcome. I help UK businesses sharpen their message, choose relevant activity and connect interest with a useful sales conversation.
Based in Wrexham. Supporting businesses across the UK.
What is sales & marketing consultancy?
A sales and marketing consultant reviews how a business attracts, engages and converts customers. My work connects the offer, messaging, channels and sales process so the activity supports the type of business you want to win. The scope can cover a specific problem or a broader commercial improvement programme.
When this support makes sense
Your marketing looks active but you cannot see how it contributes to sales. You may be getting unsuitable enquiries, explaining the offer differently across channels or losing promising conversations after the first contact. The issue can sit between the website, the message and the sales process.
Start with the customer and the offer
I review who you want to reach, what they are trying to solve and why your offer is relevant. We look at the language on your website and in your outreach alongside what your sales team actually says. Gaps between those messages can make the customer journey harder than it needs to be.
The aim is a clear proposition supported by evidence. Your experience, service detail and client examples should help a prospective customer understand the value and decide whether a conversation makes sense.
Choose a practical route to market
The plan follows the audience. Relevant activity might include service-page content, search visibility, LinkedIn conversations, referral relationships or a more structured existing-client approach. I help you decide which work is likely to support the commercial objective and what the team can sustain.
The consultancy can include website and content direction, campaign planning, outreach messaging and sales-process improvement. Where specialist delivery is needed, responsibilities and costs are agreed rather than assumed.
Make the enquiry journey easier to follow
We examine what happens after someone reads a page, replies to a message or meets you at an event. They need an appropriate next step, and your business needs a clear owner for the conversation. A suitable enquiry should not disappear between an inbox and a spreadsheet.
Possible improvements include clearer calls to action, enquiry qualification, pipeline stages and a follow-up routine. I connect those practical changes with the marketing activity that creates the initial interest.
Review outcomes and refine the activity
We agree what progress should look like: suitable enquiries, meetings, opportunities, quotes or customer wins. These measures sit alongside channel activity so we can understand what is creating useful conversations and where conversion needs attention.
My approach draws on over 25 years of sales, marketing and business ownership. I work with owners and teams across the UK, with remote collaboration and any on-site work agreed to fit the engagement.
See the work in context
RightSort is an example of connected sales and marketing work: a revised proposition, dedicated service content, a rebuilt website and outreach linked with follow-up.
Read the client case study →Every engagement has its own starting point, resources and market. A previous project is evidence of experience, rather than a promise of the same outcome for another business.
Work with me across the UK
I am based in Wrexham and work with businesses nationwide. Remote collaboration gives us a practical way to review priorities, develop the work and stay in touch. Any on-site involvement, travel and delivery arrangements are agreed around your business and the engagement.
You work with me on the agreed commercial scope. Where Momentum provides delivery or Gain Momentum supports the workflow, I explain that role and any associated arrangements in the proposal.
Read about my background · Explore Gain Momentum · Learn about Momentum
More practical thinking
Your questions answered
How is this different from hiring a marketing agency?
This engagement centres on my commercial input across sales and marketing. An agency may deliver specific channels or assets. If Momentum or another specialist is involved, I make that delivery role clear within the agreed scope.
Can you work with my existing marketing team?
Yes. I can help an existing team connect its activity with customer priorities, sales follow-up and commercial measures. The aim is to clarify the work and responsibilities around a shared objective.
Is consultancy available nationwide?
Yes. I support UK businesses remotely and agree any on-site requirements around the project. Being based in Wrexham does not restrict the service to local businesses.
What needs to move forward in your business?
Tell me where you are today, the customers you want to win and what is getting in the way. We can establish whether this is the right support and agree a useful next step.
Start a conversation →