Fractional Commercial Director for UK businesses.
Senior commercial leadership, without a full-time director appointment. I work with UK business owners to connect sales, marketing, people and pipeline around a clear growth plan.
Based in Wrexham. Supporting businesses across the UK.
What is fractional commercial director?
A fractional Commercial Director takes responsibility for commercial direction on an agreed part-time basis. The role connects positioning, sales, marketing and pipeline decisions, then gives the team clear priorities and accountability. My involvement is scoped around your business, the outcomes you need and the responsibility you want me to take.
When this support makes sense
You have people delivering sales or marketing activity, but the owner still has to join everything together. You may be entering a new market, rebuilding an inconsistent pipeline or struggling to turn a capable team into coordinated commercial progress.
What I take responsibility for
I start with your offer, customers, commercial numbers and existing team. Together, we establish where the business is losing opportunities and what needs to change. That can mean clarifying the proposition, improving sales follow-up, aligning marketing activity or choosing which routes to market deserve investment.
The role is hands-on commercial leadership. I agree the priorities with you, work with the people responsible for delivery and review progress against evidence. Responsibilities and decision-making authority are agreed at the outset so the team knows where I fit.
Your first 90 days: a practical starting framework
The opening stage is discovery: review the proposition, customer mix, opportunities and current activity. We then choose a small number of commercial priorities and agree the actions, owners and measures. The sequence and pace depend on the information available and the changes required.
The next stage connects delivery with regular review. A useful working plan might include a clearer target market, revised sales stages, a practical outreach programme and a management view of the pipeline. These are examples of possible outputs, rather than a fixed package promised to every client.
Fractional leadership or a consultancy project?
A consultancy project can give you analysis, recommendations and a defined piece of work. A fractional appointment adds an ongoing leadership role: helping the business make decisions, coordinating the commercial work and keeping people accountable for agreed actions.
If you mainly need a growth plan, begin with business growth consultancy. If you need someone to help lead that plan across sales and marketing, a fractional Commercial Director may be the better fit.
Measure progress against the commercial objective
We agree the measures before judging performance. Depending on the business, these may include qualified opportunities, quote conversion, sales-cycle length, pipeline value or revenue from a chosen customer group. Activity measures help explain progress, but enquiries and sales must be assessed in their business context.
I bring over 25 years in sales, marketing and business ownership. That experience includes running businesses and working through Momentum on commercial programmes. I use it to ask practical questions about the people, resources and sales work needed to deliver the plan.
See the work in context
The RightSort case study shows how I connected a clearer proposition, service content, website development and sales follow-up within a wider commercial reset.
Read the client case study →Every engagement has its own starting point, resources and market. A previous project is evidence of experience, rather than a promise of the same outcome for another business.
Work with me across the UK
I am based in Wrexham and work with businesses nationwide. Remote collaboration gives us a practical way to review priorities, develop the work and stay in touch. Any on-site involvement, travel and delivery arrangements are agreed around your business and the engagement.
You work with me on the agreed commercial scope. Where Momentum provides delivery or Gain Momentum supports the workflow, I explain that role and any associated arrangements in the proposal.
Read about my background · Explore Gain Momentum · Learn about Momentum
More practical thinking
Your questions answered
How is a fractional Commercial Director different from a sales consultant?
A sales consultant usually focuses on a defined sales challenge. A fractional Commercial Director has an agreed leadership remit across the wider commercial picture, including sales, marketing, positioning and pipeline. The exact remit should be written into the engagement.
Can I hire you if my business is outside North Wales?
Yes. I work with businesses across the UK. Remote working and any on-site involvement are agreed around the role, the team and the work required.
How much does fractional Commercial Director support cost?
The investment depends on the responsibility, delivery requirements and level of involvement. After discussing the business, I set out a proposal with the scope, fees and terms before work begins.
What needs to move forward in your business?
Tell me where you are today, the customers you want to win and what is getting in the way. We can establish whether this is the right support and agree a useful next step.
Start a conversation →