Gavin: commercial leadership.
Over 25 years of experience applied to your commercial priorities. I connect strategy, sales, marketing and outreach, with clear ownership of the work that moves your business forward.
Explore commercial supportGavin Belton-Rose · Commercial Growth Specialist
Your growth. My expertise.
Fractional Commercial Director and sales & marketing support for owner-led businesses across the UK.
I bring over 25 years in sales, marketing and business ownership to help you win suitable customers, build stronger relationships and turn opportunities into commercial progress.
Wrexham, UKGavin Belton-Rose
One commercial picture.StrategyConnectionsActionGrowth
The person behind Momentum
25 years of experience. Put to work for your growth.
I bring over 25 years of commercial experience to your business, connecting strategy, sales, marketing and relationships around one objective: growth.
From hospitality and property to professional services and ambitious SMEs, I’ve seen what happens when a great offer has no clear route to market, and when marketing activity is disconnected from the people responsible for sales.
As a fractional Commercial Director, I work with owners and teams to sharpen the offer, reach the right prospects and move opportunities through the sales process. We set the priorities, put the work in and review what it delivers.
Read more about my backgroundWork with me · Across the UK
Commercial expertise. The support you need.
Choose the right starting point for your sales, marketing and business growth.
Fractional Commercial Director
Senior commercial leadership, without a full-time director appointment. I work with UK business owners to connect sales, marketing, people and pipeline around a clear growth plan.
Explore the service →Business Growth Consultancy
A practical growth plan for the business you have and the business you want to build. I help UK SME owners identify the right opportunities and turn them into focused commercial action.
Explore the service →Sales & Marketing Consultancy
Make your sales and marketing work towards the same commercial outcome. I help UK businesses sharpen their message, choose relevant activity and connect interest with a useful sales conversation.
Explore the service →Sales & Marketing Alignment
Give sales and marketing a shared definition of progress. I help UK business owners connect their teams, message and follow-up so opportunities move forward with clear ownership.
Explore the service →LinkedIn Lead Generation
Build relevant business conversations on LinkedIn. I help UK professional firms, consultants and service businesses connect targeting, useful content and considered outreach with a visible sales pipeline.
Explore the service →Business Development Support
Put structure around winning your next customer. I help owner-led businesses across the UK develop prospects, referral relationships and follow-up without leaving every opportunity in the owner’s head.
Explore the service →Who I help
Commercial support that understands your organisation.
Law firms
Build the right relationships around the practice you want to grow. I support law firm partners, owners and founders with commercial direction, relevant visibility and a practical approach to new business.
Explore support for your business →Accountants
Help the right business owners understand what your practice can do for them. I work with accountancy firm owners and partners on positioning, relevant conversations and a more deliberate route to new business.
Explore support for your business →Trades & construction
You know the trade. I help connect the business around it. Commercial support for trade and construction business owners who want clearer positioning, suitable enquiries and a more consistent approach to winning work.
Explore support for your business →Also supporting
Find your way to build momentum
Find the right route to growth.
Work with my expertise, bring in the Momentum team or put Gain Momentum to work. Each connects sales and marketing with the actions your business needs to grow.
Momentum: delivery.
The sales and marketing team I founded to turn commercial strategy into delivery. Positioning, content, campaigns and outreach work together to attract the right customers and support conversion.
Explore MomentumGain Momentum: the platform.
My growth expertise, built into a digital platform. Gain Momentum connects prospecting, relationships, outreach, pipeline and accountability so your team can work the plan every day.
Discover Gain MomentumGain Momentum · My expertise, digitally connected
My commercial thinking, built into your working day.
Gain Momentum is the digital extension of how I work with business owners. It brings over 25 years of commercial experience together with technology and AI, giving the growth plan a practical system for daily action.
Know who you want to win. Give them a reason to engage. Build the relationship and follow through. Gain Momentum connects the contacts, conversations, opportunities and next actions so the commercial work stays visible.
- Find and engage the right prospectsTargeting, LinkedIn outreach and campaigns.
- Turn relationships into opportunitiesNetworking contacts, conversations and a visible pipeline.
- Keep the next step movingInbox, follow-up, meetings and clear ownership.
- Stay focused on commercial progressGrowth plans, weekly actions, reporting and accountability.
The Trades Growth Hub · Community on Skool
Real Trades. Real Talk. Real Growth.
You know your trade. I bring the sales, marketing and growth experience to help you build the business around it. The Trades Growth Hub puts that commercial thinking into practical learning for tradespeople and trade business owners.
Built by Momentum and TIWI, the hub connects commercial expertise with experience from the trade. Learn how to get found, earn trust and win work, alongside people building their own trade businesses.
- Get found by the right customersPractical learning around Google, local marketing and your online presence.
- Build your business skillsTurn commercial ideas into clear actions you can use in your trade business.
- Learn alongside other tradesShare experiences, ask questions and grow with people facing similar challenges.
A wider view of business growth
MAFIC. Find what is holding the business back.
Co-founded with Chris Jones, MAFIC is our strategic business advisory. We work with owners who need a clear view of the business before committing more time, money or people to growth.
The first step is diagnosis: find the blind spots, understand their commercial impact and decide what deserves attention first.
MAFIC looks across the business, from direction and decision-making to sales, operations and follow-through. The result is a practical set of priorities that owners can act on with confidence.
01Identify the blind spots
02Set the commercial priorities
03Put the right changes in motion
Momentum helps execute the commercial growth plan. Gain Momentum makes the activity and accountability visible. MAFIC provides a broader diagnostic and advisory perspective when the challenge reaches beyond sales and marketing.
Ask me about MAFICWhat I believe
Visibility is good. Commercial progress is better.
A clear offer, relevant marketing, strong sales conversations and consistent follow-up give your growth activity a commercial purpose. I connect those parts, set the priorities and keep the focus on customers and revenue.
01Know who you want to win
02Say something worth hearing
03Connect marketing with sales
04Follow through and measure what matters
My commercial journey
From business owner to commercial growth partner.
I’ve owned and operated businesses, led teams and carried responsibility for commercial performance. That experience shapes the practical way I work with founders today.
25+
years in sales and marketing, spanning hospitality, property and business growth.
Connect with me on LinkedInA business I built
Monopoly Buy Sell Rent.
I built a Chester-based Monopoly Buy Sell Rent franchise into an award-winning estate agency business. It gave me direct experience of establishing a local brand, earning customer trust and growing a business in a competitive property market.
As an owner, I was accountable for the whole commercial picture: attracting clients, converting opportunities, leading the team and delivering the service. That is the experience I bring into the businesses I support today.
Hospitality ownership & operations14 pubs and bars. Over £2 million annual turnover.
I ran and operated a portfolio of 14 pubs and bars, with combined annual turnover exceeding £2 million. It gave me hands-on experience of managing multiple venues, leading teams and making the commercial decisions that keep a business moving.
Across hospitality and property, I’ve carried the responsibility for winning customers, delivering the service and making the numbers work. Those experiences underpin my work with business owners today.
Today, I’m the founder of Momentum and Gain Momentum, co-founder of MAFIC, and author of The Glue: Why Sales & Marketing Must Stick Together.
▶ Watch the conversationPodcasts and conversations
Talking business with Adrian Bryan.
I joined Adrian on Wrexham Business Spotlight to talk sales, marketing, business growth and the power of relationships.
A big thank-you to Adrian for sharing the stories behind local businesses — and for the relationship we’ve built through his podcast and AB Accountancy.
Watch the episode →
▶ Watch the conversationPodcasts and conversations
Talking business with Geoff Nicholson.
Watch my conversation with Geoff Nicholson on UK Business IQ, a podcast giving business owners and founders a platform to share their experience and expertise.
Thank you to Geoff for inviting me onto the podcast and helping more people discover the stories and thinking behind UK businesses.
Watch the episode →
The book
The idea that holds it all together.
The Glue is my case for treating sales and marketing as one commercial system. It looks at the gap between being seen and being bought from, and the practical work that closes it.
It is also the thinking behind Momentum and the Gain Momentum platform.
Find The Glue on AmazonExperience, expertise and involvement
Explore the bigger picture.
About GavinMy background. Read more →Work with GavinFractional Commercial Director. Read more →MomentumThe team. Read more →Gain MomentumThe growth engine. Read more →MAFICStrategic business advisory. Read more →Trades Growth HubCommunity on Skool. Read more →The GlueMy book. Read more →Networks and connectionsMy ambassador role and business networks. Read more →
Client case studies
Sales and marketing. Applied to real businesses.
Explore the work behind TIWI CorkSpray, RightSort and JB Platform Hire, alongside an anonymised overview of how I support law firm leaders.
Explore the case studiesLatest insights
Growth thinking from 25 years in business.
LinkedIn outreach
Why Your LinkedIn Connections Aren’t Turning into Business
A bigger network needs relevant targeting, useful conversations and follow-through. Here is how to assess what happens after a connection is accepted.
Read the article →Commercial alignment
Why Sales Blames Marketing—and How to Fix the Disconnect
When the teams disagree about lead quality, start with the definitions, handover and feedback process rather than asking them to communicate more.
Read the article →Sales and marketing
Why Your Marketing Is Getting Attention but Not Enquiries
Reach and engagement need a route into the business. Check audience fit, proposition, proof and the next step before increasing your marketing spend.
Read the article →Let’s talk
Let’s put your next stage of growth to work.
Tell me where you want to take the business and what is holding it back. We’ll look at your sales, marketing and opportunities, then identify where my experience can make the difference.
Talk growth with meMy experience. Your route to growth.
One connected business. Two ways to work together.
I bring the experience. Momentum provides the commercial support. Gain Momentum connects the daily work.
Give your team a growth system.
Gain Momentum brings planning, prospects, LinkedIn outreach, conversations, pipeline, content and follow-up into one workspace. Explore the interactive demo with fictional data; no account is required.
Bring a commercial partner into your business.
For businesses needing leadership and hands-on delivery, I work through Momentum to connect strategy, sales, marketing and business development around your growth priorities.
Explore our work with RightSort and TIWI CorkSpray.