Growth and partnership support for charities.
Put your purpose in front of the people who can help it progress. I bring extensive experience working with charities across different sectors, connecting relationships, visibility and commercial thinking with the organisation’s priorities.
Start with the purpose and the practical need
A charity needs a clear connection between its mission, the support it seeks and what that support makes possible. I work with the people leading the organisation to understand the priority, the resources available and the relationships that could help.
The aim may be stronger corporate partnerships, sponsorship, greater awareness or a more consistent approach to developing support. We choose a practical objective before deciding what activity should follow.
Make the partnership proposition clear
A prospective partner needs to understand why the relationship is relevant, what each side contributes and how the charity’s purpose connects with their own priorities. I help turn that into an accessible proposition rather than a broad request for support.
The work can include partnership messaging, presentation materials, website direction and a clearer explanation of the opportunities available. We agree what can be offered, who can approve it and how the relationship will be managed.
Connect corporate outreach with offline relationships
LinkedIn, relevant content and direct conversations can work alongside networking, introductions and events. I help identify suitable businesses and decision-makers, develop a reason to connect and create a follow-up process around the conversation.
The message needs to respect the recipient’s context and the charity’s voice. A potential sponsor, a professional introducer and a community partner may each need a different conversation and next step.
Develop sponsorship as a relationship
A sponsorship opportunity needs more than a logo position. I help clarify the audience, the activity being supported, the recognition available and the practical commitments on both sides. The package should reflect what the charity can deliver.
From the first introduction to a proposal and a decision, each opportunity needs ownership. An agreed review rhythm helps the team see where interest is developing and what needs attention.
Keep the work visible and accountable
Gain Momentum can support the organisation of commercial contacts, outreach, conversations and opportunities. We can agree a workflow that helps the team see what has happened and who owns the next action.
The measures follow the objective: relevant meetings, partnership conversations, sponsorship proposals and confirmed support where it can be attributed. I bring the commercial structure while the charity retains control of its purpose, relationships and decisions.
The commercial thinking behind the work
My book, The Glue: Why Sales & Marketing Must Stick Together, explores the connection between being seen and developing business. That principle underpins how I connect your positioning, relationships and follow-up.
Choose the support that fits
Work directly with me on commercial direction and development. Where Momentum supports delivery or Gain Momentum provides the working platform, we make those roles and responsibilities clear in the proposal.
Your questions answered
Can you support charities in different sectors?
Yes. My experience spans charities in different sectors. The approach starts with the organisation’s mission, audiences and priorities rather than assuming every charity needs the same campaign.
Does the support include sponsorship sales?
Sponsorship and corporate partnership development can form part of the scope. We agree the proposition, outreach, sales responsibilities and how any prospective partnership is approved.
Is this only for charities near Wrexham?
No. I support organisations across the UK, with remote collaboration and any on-site work agreed around the engagement.
What would you like to move forward?
Tell me about the organisation, the opportunity and where you need support. I’ll review your enquiry and we can establish whether there is a fit. Any scope, responsibilities and fees are agreed before work begins.
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