Sales and marketing. Working towards the same result.
The Glue: Why Sales & Marketing Must Stick Together brings my commercial experience into one clear idea: growth works when sales and marketing share the same direction. The book explores how to connect visibility, conversations and the buying decision.
Why I wrote The Glue
Across business ownership and commercial growth work, I have seen how easily sales and marketing can become disconnected. Each can be active while the business still lacks a clear route from attention to revenue.
The book brings together the commercial thinking I have developed over 25 years. Sales and marketing need a shared customer, a clear offer and ownership of the journey from attention to revenue.
Who the book is for
The Glue is for business owners and people responsible for sales and marketing who want to think more clearly about how those functions support one another.
It offers a way to look at the whole commercial picture: the offer, visibility, conversations and the practical work of turning interest into a buying decision.
The thinking behind my work
The same principles shape Momentum and Gain Momentum. Strategy needs to connect with execution, relationships need follow-up, and activity needs a commercial purpose.
The Glue explains the thinking. Working with me, Momentum or Gain Momentum puts it into action through sales, marketing, relationships and accountability.
Find The Glue
The Glue is available through Amazon. Visit the listing for the available formats and current price.
If its ideas reflect a challenge in your own business, you can also get in touch to discuss what is happening and where you want to make progress.