Find what is holding your growth back.
I co-founded MAFIC with Chris Jones to help owners understand what is holding the business back. We diagnose the blind spots, assess their commercial impact and set priorities before you commit more time, people or investment to growth.
Why diagnosis comes first
A visible problem is not always the whole problem. A lack of sales activity, for example, may sit alongside unclear direction, operational constraints or gaps in decision-making.
Our starting point is to identify the blind spots, understand their commercial impact and decide what to address first. That creates a more useful basis for action.
Looking across the business
MAFIC looks at direction, decision-making, sales, operations and follow-through. The purpose is to understand how those parts affect one another and where the business is being held back.
The result is a set of commercial priorities: what needs to change, why it matters and where to focus your effort.
Working with Chris Jones
Chris and I bring our perspectives together through MAFIC. You can learn more about Chris and his background on his personal website.
We help owners understand the commercial impact of the challenge and choose the actions that deserve their time, investment and attention.
Where MAFIC fits in my work
Momentum helps execute the commercial growth plan. Gain Momentum makes activity and accountability visible. MAFIC provides a broader diagnostic and advisory perspective when the challenge reaches beyond sales and marketing.
If you need a wider view before deciding where to invest your effort, get in touch about MAFIC.