Business Development Support for UK businesses.
Put structure around winning your next customer. I help owner-led businesses across the UK develop prospects, referral relationships and follow-up without leaving every opportunity in the owner’s head.
Based in Wrexham. Supporting businesses across the UK.
What is business development support?
Business development support helps a business identify, develop and follow through on suitable opportunities. It can include prospect targeting, partnership development, networking follow-up and pipeline management. My role is to connect those activities to your commercial priorities and agree who owns the work that moves each opportunity forward.
When this support makes sense
New business depends on referrals arriving at the right time or the owner finding a spare afternoon. You meet useful people, but follow-up gets delayed. There may be plenty of contacts and very little visibility of the next conversation, decision or proposal.
Choose the opportunities worth developing
I begin with the type of customer you want more of, the value you can offer and the capacity available to deliver. That gives us a basis for choosing prospects, referral partners and routes into a market.
We then decide what a qualified opportunity looks like. A contact becomes commercially useful when there is a relevant need, a reason to continue and an agreed next step. That distinction helps focus effort on relationships that fit the business.
Build a repeatable prospecting and follow-up rhythm
The work may include audience research, outreach messaging, reconnecting with existing contacts and improving the way enquiries are followed up. I help make that activity part of a practical routine rather than a one-off burst of prospecting.
Every live opportunity should have an owner, a next action and a realistic review date. We keep the process simple enough for the team to maintain and detailed enough to understand where opportunities are progressing or stalling.
Develop partnerships and work your network
Introducers, complementary businesses and professional networks can create routes into suitable conversations. My experience as a Hashtag Events ambassador informs how I approach networking: understand the people, identify a relevant connection and follow through on what was agreed.
A useful partnership needs a clear reason to exist. We look at the customer overlap, what each business contributes and how an introduction should work. This is relationship development with a commercial purpose, not a promise of access to a guaranteed customer list.
Make the pipeline useful to the business
A pipeline should help the owner decide what needs attention. I review stages, qualification and follow-up alongside the people doing the work. Gain Momentum can support the organisation of contacts and opportunities when it suits your setup.
We can assess progress through qualified conversations, meetings, proposals, conversion and reasons for lost opportunities. Outsourced support does not remove the need for your business to contribute expertise, make decisions and deliver what it sells.
See the work in context
TIWI CorkSpray’s installer network, product activity and trade community illustrate how commercial development can involve partnerships and routes to market alongside direct customer enquiries.
Read the client case study →Every engagement has its own starting point, resources and market. A previous project is evidence of experience, rather than a promise of the same outcome for another business.
Work with me across the UK
I am based in Wrexham and work with businesses nationwide. Remote collaboration gives us a practical way to review priorities, develop the work and stay in touch. Any on-site involvement, travel and delivery arrangements are agreed around your business and the engagement.
You work with me on the agreed commercial scope. Where Momentum provides delivery or Gain Momentum supports the workflow, I explain that role and any associated arrangements in the proposal.
Read about my background · Explore Gain Momentum · Learn about Momentum
Your questions answered
Can you provide outsourced business development support?
Yes, where the scope is a fit. We agree the work I will take on, your team’s responsibilities and the level of involvement before starting. The remit can include structure, outreach, partnerships and follow-up.
How is business development different from lead generation?
Lead generation focuses on creating initial interest or conversations. Business development also includes developing relationships, partnerships and opportunities over time. The two activities work together within a wider commercial plan.
Do you close sales on behalf of every client?
No. Responsibility for sales conversations, proposals and closing is agreed within each engagement. My involvement depends on the offer, expertise required and the authority you want me to have.
What needs to move forward in your business?
Tell me where you are today, the customers you want to win and what is getting in the way. We can establish whether this is the right support and agree a useful next step.
Start a conversation →