TIWI CorkSpray: two years building national reach.
TIWI CorkSpray has been a two-year collaboration, connecting website development, sales and marketing, influencer activity and community building with a nationwide network of approved installers. The work supports a business with national reach and several connected routes to market.
Build the growth plan around the whole business
TIWI brings together products, installation, training and an installer network. Each audience needs to understand the part of the offer that matters to them and the action to take next.
My work through Momentum connects those routes to market, drawing on my commercial experience to align the website, content, relationships and ongoing growth activity.
Develop the website over the collaboration
Over two years, the work has included building and developing the website, expanding useful product and service content and creating regional routes into installer information.
The website supports national visibility while helping customers find relevant information about the service and the people delivering it. Content development continues as the business and its offer evolve.
Make the online store part of the customer journey
The online store brings AeroCork, equipment and system essentials into the same digital journey. Customers can move from understanding the offer to exploring the products available to buy.
Collaborate with influencers
Influencer collaborations form part of the wider sales and marketing activity, bringing TIWI’s offer into conversations with relevant audiences.
That work connects with the product story and the website, giving interested people a place to understand the offer and take a relevant next step.
Build a nationwide approved installer network
The collaboration includes building and developing a community and network of approved installers across the country. National reach depends on connecting demand with the people who can deliver the service.
Installer information, training and commercial conversations all contribute to that network. I have worked with installers on the business side of their trade, including positioning, pricing and winning suitable work.
Develop the community around the trade
Community building is part of the long-term collaboration. The Trades Growth Hub, built by Momentum and TIWI, brings business growth learning into the trade community.
It connects practical commercial guidance with shared experience, giving tradespeople a place to ask questions, develop their business skills and learn alongside other owners.
Keep the routes to market connected
The work also includes content and positioning around AeroCork and conversations about products, partnerships and commercial opportunities.
This is an ongoing collaboration. The website, influencers, community and installer network sit within the same growth picture: build awareness, explain the offer and connect customer demand with nationwide delivery.
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