JB Platform Hire: eight years supporting commercial growth.
My collaboration with JB Platform Hire Ltd spans more than eight years. The business has grown from just two machines to a fleet of more than ten, with further additions on the way. Website development and search visibility support that commercial journey: connect local demand with the equipment available to hire.
The brief
The business wanted to reach a wider audience and improve its online visibility. The project set out to modernise the website and make it easier for potential customers to discover its platform hire offer.
Local search visibility was a key objective. The goal was to help a local hire business compete for relevant searches and attract organic enquiries.
What we delivered
Momentum designed and developed a new website for JB Platform Hire, with search optimisation central to the brief. The digital strategy connected the presentation of the equipment range with the business’s growth plans.
The website gives prospective customers a route to view platforms, understand rental options and check availability. The hire business and its equipment remain the focus of that journey.
Build visibility where customers are searching
The search strategy focuses on the platform hire terms and geographical areas that matter to the business. The commercial objective is to connect people looking for equipment with a clear route to enquire.
Across my work with JB Platform Hire, I have seen top Google placements for the relevant keyword searches and service areas. This is my account of the collaboration; individual positions vary by search, location and date.
From two machines to a growing fleet
When the journey began, the business had just two machines. It now has more than ten, with further additions on the way. The website and search work have developed alongside that investment and the wider business.
Over eight years of collaboration brings continuity to the commercial direction: make the equipment easier to find, explain the offer and support customer enquiries as the fleet expands.
The client’s reported outcome
In a testimonial published on Momentum’s website, managing director Jeff Belton describes business growth and newly acquired equipment being regularly out on hire following the strategy.
The client’s feedback connects the digital work with the commercial priority: creating demand for the equipment the business had invested in.
The commercial lesson
For an equipment hire business, visibility has to connect with demand for the available fleet. A website should help customers understand the range and move towards an availability enquiry.
The website gives the growth strategy a route to market: help the right customers find the equipment, understand the offer and enquire about hire.
“The business has grown from strength to strength with the acquisition of new equipment constantly out on hire”
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