Commercial growth and sponsorship for grassroots sport.
Give your club’s commercial activity a clear plan. I support grassroots sport with sponsorship development, business relationships and the follow-up needed to turn local connections into sustainable partnerships.
Understand what the club wants to build
A grassroots club has sporting ambitions, people to support and practical costs to manage. Commercial activity needs to connect with those realities and the capacity of the people delivering it.
I work with the club’s leaders to understand the priority, the audience and the assets available. That gives us a basis for choosing sponsorship and partnership opportunities the club can explain and deliver confidently.
Create a sponsorship offer with a clear purpose
The first question is what a suitable partner would be supporting and why it matters to them. I help shape a proposition around the club, its community and the genuine opportunities available.
Possible assets might include kit, events, matchday activity or agreed digital recognition. Each depends on the club and its arrangements. We make the commitments, delivery responsibilities and practical value clear before approaching businesses.
Find businesses with a relevant connection
Sponsorship works best when there is a reason for the relationship. We can consider local employers, businesses connected with the sport and organisations whose audience or priorities overlap with the club.
I help build the targeting and the conversation: who to approach, why it is relevant and what a useful first meeting would cover. Online outreach can support face-to-face introductions and the relationships already held by the club.
Give sponsorship sales an owner and a next step
An introduction is only the beginning. Prospective sponsors need a clear proposal, appropriate follow-up and a person who can answer questions and agree the next action.
I can help structure or support that sales work within an agreed remit. A visible pipeline makes it easier to see conversations, proposals, decisions and renewals, particularly where club officials and volunteers are balancing several responsibilities.
Look after the relationship after the agreement
Winning a sponsor creates a responsibility to deliver what was agreed. We can establish a practical review of recognition, communications and the next conversation so the relationship continues beyond the initial sale.
Gain Momentum can support the commercial contacts and opportunities where appropriate. The focus is the club’s business relationships; the club retains responsibility for sporting operations and the commitments made to partners.
The commercial thinking behind the work
My book, The Glue: Why Sales & Marketing Must Stick Together, explores the connection between being seen and developing business. That principle underpins how I connect your positioning, relationships and follow-up.
Choose the support that fits
Work directly with me on commercial direction and development. Where Momentum supports delivery or Gain Momentum provides the working platform, we make those roles and responsibilities clear in the proposal.
Business development support →
Your questions answered
Can you help sell sponsorship rather than just write a package?
Yes. Sponsorship sales and partnership development can be included in the agreed scope. We define the outreach, proposal, follow-up and decision-making responsibilities before starting.
Is this only relevant to one sport?
The starting point is the club’s audience, commercial assets and objectives. We assess the fit of the support for the club rather than assuming the same package works for every sport.
Can you support a club run by volunteers?
Yes, where the scope and resources are a fit. The plan should be practical for the people responsible for delivery, with clear ownership and manageable next steps.
What would you like to move forward?
Tell me about the organisation, the opportunity and where you need support. I’ll review your enquiry and we can establish whether there is a fit. Any scope, responsibilities and fees are agreed before work begins.
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