Commercial growth support for law firms.
Build the right relationships around the practice you want to grow. I support law firm partners, owners and founders with commercial direction, relevant visibility and a practical approach to new business.
Start with the work your practice wants to win
A growing firm needs clarity about its target clients, services and commercial priorities. Before choosing a campaign, I work with the partner or founder to understand the work the firm wants more of, the relationships already in place and the capacity available to develop opportunities.
The plan should fit the practice. A commercial team developing relationships with business owners needs a different conversation from a service aimed at individuals. We establish that context before writing messages or increasing activity.
Connect partner visibility with the firm’s proposition
A partner’s profile, the firm’s website and its client-facing content should reinforce the same expertise. I can help sharpen the proposition, develop founder-led LinkedIn content and improve the explanation of services so prospective clients and introducers understand the offer.
Your legal expertise stays central. The firm retains judgement over its services and professional voice; my contribution is the commercial structure, messaging and coordination around them.
Develop opportunities online and offline
Relevant outreach, networking and professional introductions can work together. I help connect a conversation at an event with the follow-up, supporting content and next action that keep the relationship moving.
We consider existing relationships as well as new contacts. An introducer needs to understand who the firm can help and what a suitable introduction looks like. The focus is a useful conversation, not a target to add names without context.
Keep commercial activity visible
Gain Momentum can bring contacts, outreach, conversations and opportunities into one working view. The agreed workflow gives the partner a clearer way to see activity and discuss what happens next.
We agree responsibilities, the information used and any confidentiality requirements around the engagement. Confidential legal matters are not material for a public marketing case study. The anonymised law firm overview explains the approach without naming clients.
See the approach in context
Read the anonymised overview of my work with law firm leaders, including online and offline activity, The Glue and Gain Momentum.
Explore the relevant work →
Support matched to the work
You can work directly with me on commercial direction, planning and business development. Where Momentum delivers sales and marketing work, or Gain Momentum supports the workflow, those roles are explained in the scope. We agree who does what before work begins.
Based in Wrexham, I work with businesses nationwide. Remote collaboration and any on-site involvement are agreed around the business and the engagement.
Your questions answered
Can you work with an individual partner?
Yes. An engagement can focus on a partner’s profile and relationships, the wider practice’s commercial direction, or a combination. The scope is agreed around the objective.
Does the firm have to be named publicly?
No. Publicity is separate from the commercial engagement. Client-specific case studies, testimonials and results require agreement before publication.
Start with your commercial priorities.
Tell me what the business does, the work you want to win and what is getting in the way. I’ll review your enquiry and we can establish whether a conversation would be useful. If there is a fit, we agree the scope, responsibilities and fees before starting.
Discuss your priorities →